Aura
Aura for Authetics is a seamless combination of functionality, elegance, and premium quality. At the heart of this collection is a thoughtfully designed toilet brush with a funnel-shaped protective shield, which ensures a clean and safe experience.
The shape of the shield is mirrored in the brush container, where the angled top edge creates a wide opening, making it easier to return the brush to its holder.
The slanted opening is also featured in the waste collector, where it neatly positions the bag ring at the bend and ensures the lid stays securely in place. The angled edge of the lid allows it to be easily gripped and opened from any point, adding both convenience and functionality.
The body made of anodized second-use aluminum and the functional parts made of recycled plastic offer not only durability but also sustainability.
It all began five years ago when Hendrik Flötotto asked if I’d be interested in designing a toilet brush that protects the hand from splashing water during use. Traditional brushes either lack protection or feature a horizontal disc under the handle, which seals the container but becomes a nuisance when in use.
We quickly developed a funnel shape that fully encloses the hand. To ensure the brush works comfortably for all hand sizes and in every position, the shield had to be a certain size. The design of the container mirrors the slanted edges of the funnel. The brush slightly protrudes, giving it a more refined look while emphasizing its function.
The waste collector was designed with the same aesthetic principles. Its protruding edges act as an all-around handle, allowing the lid to be easily gripped from any angle, meaning the collector has no specific direction.
The development of Aura took just under five years, with nearly every member of my studio involved throughout the process. This project has been driven by passion, with its fair share of ups and downs along the way. One of our early goals was to create the container out of aluminum. We initially tried producing it using a spinning process, but it didn’t work—the top edges became too thin and soft.
The turning point in the development came when we thought of using standard-sized pipes and flanging the edges, much like the suction pipes in a workshop. This idea perfectly mirrored the design process in our studio. We often seek analogies from other fields—solutions that can be adapted and applied to our own challenges. It’s a method we’ve refined over time, one that consistently helps us find targeted and innovative solutions.
